Launch Mascara Super Star by False Lash – Window Display Campaign

Client: LÒRÉAL Germany
Project: Launch Super Star by False Lash, Window Display Campaign
Job: Full-Service: Creation, Concept, Production, Roll-Out & Realization

LÒréal, Window Display Campaign Approved Design

As part of the launch of the mascara SUPERSTAR by False Lash from LÒréal, MEA developed the shop window campaign. The window display stages the mascara as the superstar that’s ready for the big entrance. Present a high glossy podium with a stylized show staircase in chrome and red 6 original products. Launched a three-dimensional giant product dummy and the key visual with superstar Jennifer Lopez in combination with the 2-step product information.

MEA is responsible for the concept & design, production & roll-out as well as for the implementation in 400 doors within responsible for 2 days.

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