Launch GUCCI by GUCCI
Press Launch Event
Client: P&G Prestige
Project: Gucci by Gucci, Press Launch Event, Exhibition, Trunkshow
Job: Full-Service Event Production
Creative Direction/Lead Agency: Without Production
On the occasion of the launch of the new women’s fragrance GUCCI by GUCCI, MEA realized the launch event and exhibition at KaDeWe Berlin on behalf of P&G Prestige. MEA is responsible for the production of the exhibition and shop window as well as event full-service production for the evening with 600 invited guests, product presentation and a fashion trunk show of the current Gucci collection and the after-show party.