Launch GUCCI by GUCCI
Press Launch Event
Client: P&G Prestige
Project: Gucci by Gucci, Press Launch Event, Exhibition, Trunkshow
Job: Full-Service Event Production
Creative Direction/Lead Agency: Without Production
GUCCI by GUCCI, Press Launch Event
On the occasion of the launch of the new women’s fragrance GUCCI by GUCCI, MEA realized the launch event and exhibition at KaDeWe Berlin on behalf of P&G Prestige. MEA is responsible for the production of the exhibition and shop window as well as event full-service production for the evening with 600 invited guests, product presentation and a fashion trunk show of the current Gucci collection and the after-show party.