DIESEL, Only The Brave
Global PR Launch
Client: LÒRÉAL Paris Project: Diesel Only The Brave, Global PR Launch
Job: Full-Service Event Production
Creative Direction/Lead Agency: Profirst Paris
As part of the launch of the new men´s fragrance Only The Brave by DIESEL, MEA realized the Global PR Launch Event in the Temporäre Kunsthalle Berlin on behalf of Profirst Paris. MEA was responsible for the event full-service production – the global PR launch, product presentation and party with about 1000 invited guests.